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300 | Unlocking Cow Potential: Jordan Matthews on People, Precision & Performance

In this episode of the Uplevel Dairy Podcast, Peggy Coffeen welcomes back Jordan Matthews, an ultra-endurance athlete and dairy farmer at Rosy-Lane Holsteins in Watertown, Wisconsin. They discuss how genetics, environment management and feed technology at the rumen microbial level are unlocking the full potential of dairy cows. Jordan shares his recent endeavors on the farm and in the trail, including running a 100-mile race to support cancer research, and the introduction of a new and novel calf barn designed for optimal calf socialization and cleanliness. This episode is sponsored by Native Microbials, the makers of Galaxis Frontier, powered by advanced microbiome technology proven to help cows perform to their full potential. Learn more at nativemicrobials.com. 00:00 Meet Jordan Matthews: Dairy Farmer and Ultra Endurance Runner 01:49 Jordan's Inspiring Story: Running for a Cause 04:16 Updates on Jordan's Brother and Personal Achievements 06:43 The Vision and Values at Rosy-Lane Holsteins 07:52 Innovations in Calf Care at Rosy-Lane 11:14 The Legacy and Culture of Innovation at Rosy-Lane 13:39 Pioneering Barn Designs and Genetic Advancements 19:05 Focus on Feed Efficiency and New Technologies 20:23 Evaluating New Feed Products 20:59 Understanding Rumen Microbiome 21:45 Economic and Environmental Impact 24:39 Human and Animal Nutrition Parallels 30:08 Technological Innovations in Dairy Farming 36:35 Future Goals and Personal Insights 38:08 Conclusion and Podcast Wrap-Up

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