172 | Becoming a Price Maker with Mike McCarty, McCarty Family Farms
When their bank laid out the challenge to McCarty Family Farms to become a price maker, not a price taker, the McCartys were determined to find a way to market their milk differently.
Two years later, the family came back with a plan to expand their dairy, build an on-site milk condensing plant and enter into a direct marketing agreement with Danone.
The eldest of the four McCarty brothers, Mike, shares the story of leaving their century farm in Pennsylvania nearly 25 years ago for a bare ground site in northwest Kansas that has served as a canvas from which the family could paint a vision for their future, and how they are continuing to make those strides forward , together, today.
This episode is brought to you by the Milc Group.
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