Patterson, Barnard: Wrestling With the Balance of New Technology, Practical Application and Tradition
The beef industry is a beautiful blend of long-standing traditions and forward-thinking innovation. How much technology to embrace, when to use it and for what purpose — those are questions that often challenge producers, no matter the size of their operation.
Trey Patterson, Padlock Ranch, and Janette Barnard, Merck Animal Health, share how they think about the future of the business. Covering everything from artificial intelligence for decision-making and virtual fencing to genetic progress and new marketing ideas, the duo talks about how to focus on practical application of data and the need for more advancements vs. greater adoption of current tools.
HOSTS: Miranda Reiman and Mark McCully
GUESTS:
Janette Barnard is bullish on the future of animal protein, and passionate about the intersection of animal agriculture and innovation. Janette currently leads the Vence business within Merck Animal Health and is the creator of Prime Future, a weekly newsletter for innovators in livestock, meat and dairy that draws on her background across agribusiness (Elanco, Cargill, McDonald’s Global Supply Chain) and the startup ecosystem (The Poultry Exchange, DecisionNext, Merck Animal Health Ventures).
Trey Patterson, president and CEO of Padlock Ranch Company, received a bachelor’s and master’s in animal science from Colorado State University and a doctorate in ruminant nutrition from the University of Nebraska. He served as an Extension beef specialist for South Dakota State University for five years, where he led statewide extension and research programs in beef cattle nutrition and management. Since 2005, Trey has been with Padlock Ranch Company, a multigenerational and diversified family-owned agribusiness with operations in northern Wyoming and southern Montana. Trey now holds the position of president and CEO. In 2008, he was listed in the Top 10 Industry Leaders Under 40 by Cattle Business Weekly. Trey and his wife Amy have five children and reside near Ranchester, Wyo.
SPONSOR:
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