5 Generations of Marketing and Successful Transfer to the Next One
We chronicle the history of Wiese & Sons Herefords of Manning, Iowa. Dave discusses the marketing avenues that have worked best for them and how his sons returning to the operation has changed things. Surviving multiple years of drought conditions, reducing the herd size as a result, yet remaining consistent with breeding objectives are all covered. This operation is a staple in the Hereford breed not only in Iowa, but across the country.
Wiese & Sons - https://wieseandsons.com
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In this episode:
Intro 00:00:00
History 00:00:29
Marketing 00:05:35
Customer base 00:12:18
Marketing females 00:14:49
Scope and size change 00:18:11
Generational transfer 00:22:35
Hereford connections 00:31:31
Current market 00:33:21
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Listen to us:
Spotify - https://open.spotify.com/show/6ES08E1sHbwWPWdcH035jf?si=cabe350f3f0e4009
Apple Podcasts - https://podcasts.apple.com/us/podcast/iowa-beef-collective/id1844384621
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Connect with us:
@iowabeefcenter
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Helpful links:
Iowa Beef Center - https://www.iowabeefcenter.org
Iowa State University Extension and Outreach - https://www.extension.iastate.edu
