Looking Back, Growing Forward: Insights from Sonny Beck | Across the Acres
Few people embody Beck’s legacy quite like our CEO, Sonny Beck. In this month’s episode of Across The Acres, Sonny joins David to reflect on the company’s roots, the moments that shaped its growth, and the vision guiding its future — all grounded in the same values that started it all.
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Beck's - Farmers At Heart® - revolutionized the customer seed buying experience by remaining true to a foundation built on faith, family, and farming. Founded in 1937, Beck's appreciates the farmers who have helped them become the largest family-owned retail seed company and the third largest seed brand in the United States. The Beck family is now in its fifth generation of family members who work in the business to honor God and help farmers succeed. The Beck family and team of employees help farmers achieve success from generation to generation through authentic customer experiences, product diversity, seed quality, and performance. With a home office located in Atlanta, Ind., Beck's serves farmers throughout the Midwest and Mid-South. For more information about Beck's Superior Hybrids, Inc., visit www.beckshybrids.com. Follow Beck's on Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube.
