Brad Fruth | Across the Acres, Presented by Beck's
From an Intern to IT to Innovation, Brad Fruth has had quite the journey during his 22 years at Beck’s. Now serving as Beck’s Director of Innovation, Brad works each day to find new ways that out internal departments can partner with outside businesses and universities – specifically focusing on the future of agriculture and how Beck’s slogan of “helping farmers succeed” will apply to more than just seed sales.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Beck's - Farmers At Heart® - revolutionized the customer seed buying experience by remaining true to a foundation built on faith, family, and farming. Founded in 1937, Beck's appreciates the farmers who have helped them become the largest family-owned retail seed company and the third largest seed brand in the United States. The Beck family is now in its fifth generation of family members who work in the business to honor God and help farmers succeed. The Beck family and team of employees help farmers achieve success from generation to generation through authentic customer experiences, product diversity, seed quality, and performance. With a home office located in Atlanta, Ind., Beck's serves farmers throughout the Midwest and Mid-South. For more information about Beck's Superior Hybrids, Inc., visit www.beckshybrids.com. Follow Beck's on Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube.
