The Marketing Flexibility that Comes from Composite Cattle (WCP 489)

Working Cows

A Platform for Producers

The more off ramps we can build into our cattle marketing strategy the better. Having versatile cattle that are capable of working in multiple different enterprises gives us more opportunities. Mason Lautenschlager has been on a journey to develop a composite breed that can provide marketing flexibility along with maternal longevity for his customers. He joins me to discuss the process of developing this breed today. Sponsor: Wineglass Ranch Take the Survey: Working Cows 2026 Listener Survey Relevant Links: Arrow L Ranch Composite Bull Sale