5 Generations of Marketing and Successful Transfer to the Next One
We chronicle the history of Wiese & Sons Herefords of Manning, Iowa. Dave discusses the marketing avenues that have worked best for them and how his sons returning to the operation has changed things. Surviving multiple years of drought conditions, reducing the herd size as a result, yet remaining consistent with breeding objectives are all covered. This operation is a staple in the Hereford breed not only in Iowa, but across the country.
Transcript
Wiese & Sons - https://wieseandsons.com
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In this episode:
00:00:00 Intro
00:00:29 History
00:05:35 Marketing
00:12:18 Customer base
00:14:49 Marketing females
00:18:11 Scope and size change
00:22:35 generational transfer
00:31:31 Hereford connections
00:33:21 Current market
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Helpful links:
Iowa Beef Center - https://www.iowabeefcenter.org
Iowa State University Extension and Outreach - https://www.extension.iastate.edu
