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dairyagendatoday.com

Dairy Agenda Today

Dairy industry news, markets and happenings.

Latest Episode

There's a new sale added to the featured sales list

The Whiteleather partial dispersal has been added to the featured sales list, and we have another clip of Kelly Reynolds discussing showmanship judges. Listen in here:

February 11 • 10m 22.5s

Episodes

There's a new sale added to the featured sales list cover art

There's a new sale added to the featured sales list

The Whiteleather partial dispersal has been added to the featured sales list, and we have another clip of Kelly Reynolds discussing showmanship judges. Listen in here:

February 11 • 10m 22.5s
Kelly Reynolds talks showmanship continuity cover art

Kelly Reynolds talks showmanship continuity

Kelly Reynolds talked about the importance of continuity in showmanship today. The full podcast will drop soon. You can now find our podcast on AgriAmerica's podcast directory and on Amazon

February 10 • 7m 42.1s
TODAY is the BF15! cover art

TODAY is the BF15!

The Bright Futures 15 Sale is tonight! Bidding is now open. Also, we have a clip from our visit with Kelly Reynolds of Mill Wheel Show Clinics and a new question of the week!

February 9 • 6m 8.3s
The super bowl of genetics is this weekend! cover art

The super bowl of genetics is this weekend!

Before the big game on Sunday, we've got the Super Bowl of genetics sale this weekend. Plus bidding opens for the BF15! Opportunities aboundfor your genetic program

February 6 • 8m 4s
Another industry influencer has passed away.  cover art

Another industry influencer has passed away.

Who's thinking about heat stress? It's coming....even though it doesn't feel like it today. Also, Velmar Green has passed away, and we send our condolences to the family.

February 5 • 7m 16.6s
Immigrant Labor is our topic of the week cover art

Immigrant Labor is our topic of the week

Our DAT Question of the week is all about the immigrant labor on farms in the US. Check it out and chime in.

February 2 • 4m 41.9s
Today's podcast: Don't get burned out! cover art

Today's podcast: Don't get burned out!

Today's podcast offers an option to ward off burnout at a job that is 24/7 - it's the National Dairy Shrine webinar, and you can be a part of it.

January 30 • 7m 55s
On today's podcast-What's behind the doors at Weaverhof  cover art

On today's podcast-What's behind the doors at Weaverhof

On today's podcast-What's behind the doors at Weaverhof and MMPA quality award winners. Check this all out on DAT!

January 29 • 6m 48.1s
YDLI has selected their Distinguished Alumni Leader Award Recipient cover art

YDLI has selected their Distinguished Alumni Leader Award Recipient

Nic Schoenberger has been selected as the Distinguished Alumni Leader Award Recipient, and you can read all about him on DAT. Congratulations Nic! We have markets, sales, and the question of the week, and we want your input!

January 28 • 7m 19.2s
Markets are up and that's good news cover art

Markets are up and that's good news

The markets are up the limit, will they hold?

January 27 • 7m 14.2s
It's Monday and you know what that means.... cover art

It's Monday and you know what that means....

It's Monday and we have a brand new question of the week! Check it out and chime in. Also, Lost Elm Jerseys is having an online sale, check it out in the featured sales list!

January 26 • 5m 46s
The Bright Futures 15 Sale Catalog launches TODAY! cover art

The Bright Futures 15 Sale Catalog launches TODAY!

Today we will launch the Bright Futures 15 Sale catalog and we also just added the Lost Elm Jerseys and Partners Superbowl of Genetics online sale catalog is NOW ONLINE on DAT!

January 23 • 9m 12.3s
It's all about learning and thriving cover art

It's all about learning and thriving

Exciting learning opportunities await in today's news! Dive into a wealth of knowledge covering everything from finance to nutrient management.

January 22 • 6m 5.3s
CentralStar Announces Their Summer Interns cover art

CentralStar Announces Their Summer Interns

We have the list of summer interns for CentralStar Cooperative and the list of sales keeps growing. Plus, today is the last day to sign up for the Rise Creative Summit!

January 21 • 8m 5.1s
It's National Cheese Lovers Day! cover art

It's National Cheese Lovers Day!

Celebrate National Cheese Lovers Day with an extra slice at every meal! We also have an exciting announcement for youth!

January 20 • 8m 22.3s
A new week invites a new question of the week! cover art

A new week invites a new question of the week!

Will your dairy farm continue with the next generation? That's what we want to know this week for our question of the week on DAT!

January 19 • 5m 56.2s
We have lots of opinions on the Friday Comment Feature! cover art

We have lots of opinions on the Friday Comment Feature!

We have differing opinions on the Friday Comment Feature discussing our Question of the week about the Whole Milk for Healthy Kids Act signed into law by President Trump on Wednesday. Hear the comments on our daily podcast here:

January 16 • 11m 4.4s
HAUSA Announces the Interview Contest Winners! cover art

HAUSA Announces the Interview Contest Winners!

Congratulations to Evan Brey of Wisconsin, Alison Gartman, of Wisconsin and Sophie Griswold of Pennsylvania on their win in each division of the Virtual Interview Contest hosted by HAUSA. Results are in this podcast and on DAT.

January 15 • 8m 56.1s
DMC Enrollment is now open cover art

DMC Enrollment is now open

USDA Secretary Rollins announced at the AFBF convention that the Dairy Margin Coverage program enrollment is now open through February 26th!

January 14 • 7m 55.8s
$205,000 was raised to distribute dairy cover art

$205,000 was raised to distribute dairy

The generosity of people overflowed when the Fill a Glass with Hope campaign kicked off at the PA Farm Show, and they raised $205,000. Where does the money go? Find out today!

January 13 • 8m 57.2s
Full Fat Dairy is the Question of the Day cover art

Full Fat Dairy is the Question of the Day

Protein has been prioritized by the USDA dietary guidelines and our question of the week asks if this will increase sales? What do you think?

January 12 • 5m 16.7s
Butter and 250 Years come together at PA Farm Show cover art

Butter and 250 Years come together at PA Farm Show

Butter and 250 Years come together at PA Farm Show for the unveiling of the butter sculpture!

January 9 • 8m 20.8s
Dairy is the Darling cover art

Dairy is the Darling

Finally, full-fat dairy is the darling of the USDA food pyramid. The new guidelines are in the news. And CONGRATS to Maddy Hensel and Tristen Ostrom on their latest awards!

January 8 • 7m 2.6s
Are you ready for the Hammertime Sale? cover art

Are you ready for the Hammertime Sale?

The Hammertime in the Caribbean Sale is set for Tuesday, with the embryo sale on Monday. The catalogs for both sales are online, but before that, it's the NextGen Ayrshire online sale!

January 7 • 6m 27.8s
The NY Ambassadors have something to say cover art

The NY Ambassadors have something to say

The NY Dairy Ambassadors reflect on their year of promoting dairy, you can read their comments on DAT today!

January 6 • 6m 55.6s
 Don't miss the NextGen Ayrshire Sale! cover art

Don't miss the NextGen Ayrshire Sale!

The NextGen Ayrshire sale is happening this Saturday! We will have the catalog posted today. Also, we run through the list of other sales that have been added to the featured sales list. Don't miss a new question of the week!

January 5 • 5m 14.7s
It's Seminar Season cover art

It's Seminar Season

From dairy production to graphic design, it's seminar season.

January 2 • 6m 57.8s
Congrats to the Brown Swiss All-American Nominations! cover art

Congrats to the Brown Swiss All-American Nominations!

The Brown Swiss All-American nominations have been announced. And USDA Secretary Rollins outlined her goals for 2026.

December 31 • 5m 20.6s
Leadership is Changing at Brown Swiss cover art

Leadership is Changing at Brown Swiss

Norm Magnussen is retiring, and Allicia Horn has been promoted to Executive Secretary starting on January 1, 2026.

December 30 • 6m 43.7s
Greatest Impact? cover art

Greatest Impact?

It's a brand new week, and we have a new question of the week! Of the industry people that we lost in 2025, who do you feel had the greatest impact on the dairy industry?

December 29 • 4m 31.7s
The Hammertime in the Caribbean Embryo Catalog is now ONLINE! cover art

The Hammertime in the Caribbean Embryo Catalog is now ONLINE!

You can peruse the Hammertime in the Caribbean Embryo catalog that is now posted on DAT! And we run through your comments on the question of the week for the Friday Comment Feature.

December 26 • 5m 22.6s
Merry Christmas! cover art

Merry Christmas!

From Dairy Agenda Today to you, we hope you have warm, trouble-free Christmas!

December 24 • 5m 22.6s
Markets and Reflections cover art

Markets and Reflections

Today we run down the markets, get some reflection from Mr. Mooney and an icon in the Brown Swiss breed passes.

December 23 • 4m 21.1s
What's your favorite Christmas Tradition on the Farm? cover art

What's your favorite Christmas Tradition on the Farm?

Many farm families have beautiful traditions that range from fun to very sentimental. Do you have one special Christmas tradition on your farm? That's the question of the week!

December 22 • 5m 26.1s
Del-Rose Farm Held a Virtual Tour cover art

Del-Rose Farm Held a Virtual Tour

ADA North East board member Barb Hanselman of Bloomville, N.Y., recently hosted a virtual tour of her family’s dairy, Del-Rose Farm, for the New York State Outdoor Education Association. Also, we have the Friday Comment Feature!

December 19 • 6m 8.7s
All-National Results are in! cover art

All-National Results are in!

The HAUSA All-National Results have been compiled and we have the winners on DAT! Congratulations to those who were All-National or Reserve All-National!

December 18 • 6m 26.4s
There are so many awards! cover art

There are so many awards!

We have several award winners in the news today, and WDE is seeking nominations for its major awards for next fall.

December 17 • 6m 11.9s
Congratulations to the WDE Volunteer Award Winners! cover art

Congratulations to the WDE Volunteer Award Winners!

Congratulations to the WDE Volunteer Award Winners! Find out who won what when you listen to today's podcast!

December 16 • 5m 29.6s
Today is the day for MCC9! cover art

Today is the day for MCC9!

Don't miss out on this fantastic offering that finishes out 2025! The Music City Celebration Sale 9 is TODAY!

December 15 • 5m 8.1s
We have lots of great advice, who wants it? cover art

We have lots of great advice, who wants it?

The Friday Comment Feature offers lots of advice today on our question of the week. We appreciate those who chimed in, and you might want to peruse the comments to see if you agree! Plus get ready for your weekend in NASHVEGAS for the MCC9!

December 12 • 11m 33.8s
The WDE Judges Have Been Announced! cover art

The WDE Judges Have Been Announced!

The WDE slate of judges have been announced! Hear who will be evaluating your breed show on the podcast today. We can't wait to hear the associates!

December 11 • 7m 34.2s
We have an added lot to the MCC9! cover art

We have an added lot to the MCC9!

The added lot to the MCC9 is a good one, listen in and find out what's being offered!

December 10 • 7m 41.3s
Comments, colors and the markets, we have it all cover art

Comments, colors and the markets, we have it all

If you're looking for markets, we have them. If you need manure management, we've got that.Are you looking for a special gift? We've got those for you, too!

December 9 • 7m 35.4s
It's the Color Breed Offering! cover art

It's the Color Breed Offering!

Wishful Thinking, Malt, Fudge, Waltz, all simple names of cattle that have proven their worth and now you can have a chance to tie into them at the MCC9!

December 8 • 5m 57.6s
Health and Fertility the popular go-tos! cover art

Health and Fertility the popular go-tos!

If you wondered which genomic criteria dairy producers are emphasizing most, we found that fertility and health were popular answers to our question of the week. Hear all the comments on our Friday comment feature today!

December 5 • 9m 34.9s
Thursday is the day for Scoring results and we have them! cover art

Thursday is the day for Scoring results and we have them!

The classifiers have been busy, and we have results of two Midwestern herds, one of which has the newest EX96 point Jersey in their barn. Find out who she is on DAT!

December 4 • 7m 8.7s
Show Ring Recs from HAUSA cover art

Show Ring Recs from HAUSA

HAUSA Show committee has made their recommendations for the show ring. Find out what's new on today's podcast!

December 3 • 10m 23s
Seminars and gift giving, we have it all! cover art

Seminars and gift giving, we have it all!

We have webinars to improve your operation and unique gifts for the hard-to-buy-for loved one! We added another gift option today. Listen in and choose the perfect gift!

December 2 • 10m 15.9s
If you like genomics, you'll love our question of the week! cover art

If you like genomics, you'll love our question of the week!

If you like genomics, you'll love our question of the week! It's a brand new week, so we have a brand new question. And if you are looking to buy for that hard-to-buy-for person, we have a couple of unique gift ideas!

December 1 • 6m 40.3s
The MCC9 Sale catalog is NOW ONLINE! cover art

The MCC9 Sale catalog is NOW ONLINE!

The Hard Core Online sale starts today, the Music City Celebration Sale 9 catalog is now online, and we have our Friday Comment Feature!

November 28 • 8m 23.1s
HAUSA is looking for Summer Interns cover art

HAUSA is looking for Summer Interns

HAUSA is looking for Summer Interns and the deadline to apply is coming up. Listen to the podcast find out the details!

November 26 • 5m 42.9s
New sales have been added to the featured sales list cover art

New sales have been added to the featured sales list

New sales have been added to the featured sales list! Be sure to mark these down and save the date for these sales. Plus, New Jersey has new royalty representing the dairy industry! Congrats to Dakota and Samantha!

November 25 • 8m 36s
Iowa has a new idea, what do you think about it? cover art

Iowa has a new idea, what do you think about it?

Our DAT question of the week considers Iowa's plan to help young farmers get started and we want to know what you think. Plus, that Red offering in the Music City Celebration Sale is crazy! We talk about it today on the podcast.

November 24 • 6m 29.3s
You're gonna love these comments! cover art

You're gonna love these comments!

It's the Friday Comment Feature, where we read all of the comments on our Question of the Week. Listen and find out who people believe is the best breeder of all time. Ray Adams and Southern Dairyman have a lot to say this week!

November 21 • 11m 47.5s
Advertise your consignment! cover art

Advertise your consignment!

If you have a consignment in a sale coming up and you want more eyes on it, consider a feature ad on DAT. It's the first thing people see when they come to Dairy Agenda Today. Contact a sales rep today!

November 20 • 7m 33.5s
The Holstein Offering at Nashvegas! cover art

The Holstein Offering at Nashvegas!

We announce a portion of the Holstein offering for the Nashville sale! Listen in to hear about which EX96 cows will be represented in the sale on December 15th!

November 19 • 7m 33.5s
Do you have a consignment in a sale coming up? cover art

Do you have a consignment in a sale coming up?

If you have a consignment in a sale, consider a feature ad where the dairy industry meets every single day on Dairy Agenda Today!

November 18 • 6m 22.7s
Looking for Christmas ideas? cover art

Looking for Christmas ideas?

Enjoy a special coloring book created by Kate Smith with those who love the show ring in mind. It's From Barn to Spotlight and we have all the ordering information for you. And it's the DAT Question of the Week you won't want to miss!

November 17 • 5m 30.9s
Springer prices are the topic of the Friday Comment Feature cover art

Springer prices are the topic of the Friday Comment Feature

Listen to all of the comments from the Friday Comment Feature on the DAT question of the week. We also have markets and news from DMI and the Dairy Alliance.

November 14 • 9m 5.2s
NMPF CEO Doud is excited! About what?  cover art

NMPF CEO Doud is excited! About what?

Find out what NMPF CEO Gregg Doud had to say and why he's excited about the dairy industry when you listen in today. We also have markets and the schedule for the Music City Celebration Sale is now out!

November 13 • 7m 1.8s
USDA Secretary Rollins Talks to Dairy Producers cover art

USDA Secretary Rollins Talks to Dairy Producers

USDA Secretary Rollins Talks to Dairy Producers at the NMPF annual meeting. Find out what she had to say on DAT!

November 12 • 6m 51.8s
Polish off your crystal ball cover art

Polish off your crystal ball

Polish off your crystal ball and let us know what you think about the future of springer prices? We also have the NAILE Supreme Champions and what's happening at NMPF.

November 11 • 7m 25.1s
Updates for NAILE after plane crash in Louisville cover art

Updates for NAILE after plane crash in Louisville

We have updated information for those headed to Louisville today after a UPS plane crashed just after takeoff at the Mohammed Ali Airport in Louisville, across from the grounds at NAILE.

November 5 • 5m 30.6s
The National Dairy Shrine has new leadership cover art

The National Dairy Shrine has new leadership

Find out who will be leading the National Dairy Shrine, markets, the question of the week and listen to who had decided they wanted their brand in front of 1000's of people. It's all on today's podcast!

November 4 • 7m 1.4s
A NEW question of the week! cover art

A NEW question of the week!

Our question of the week is all about the diseases that seem to be plaguing cattle herds in other countries. Are you fearful they will come into our country and affect your herd?

November 3 • 4m 6.9s
Happy Halloween! cover art

Happy Halloween!

Dairy producers weigh in on milk prices and investment in infrastructure on the Friday Comment Feature . Plus, we have market news and a special opportunity for Missouri dairy producers!

October 31 • 6m 44.2s
Today is the day for the Great Heritage Sale cover art

Today is the day for the Great Heritage Sale

The Legacy of Great Heritage Holsteins Sale is today, and we have the sale order, updates, added lot,s and the online catalog for you!

October 30 • 6m 55.5s
Celebrating players and their moms! cover art

Celebrating players and their moms!

The Dairy Alliance and Milk's Got Game is celebrating football players and their moms! We have markets, and the dairy challenge results from the Northeast competition.

October 29 • 6m 20s
Who was the highest selling polled bull? cover art

Who was the highest selling polled bull?

Listen in and find out! Also, we have markets, the question of the week and more NAILE show coverage sponsors to announce!

October 28 • 5m 26.5s
It's a new week and we have a new question! cover art

It's a new week and we have a new question!

Tune in to hear our question of the week and then leave your comment!

October 27 • 3m 47.7s
Honoring Ronnie Mo at NAILE cover art

Honoring Ronnie Mo at NAILE

There are several ways to honor Ronnie Mosser at the North American and we have them in the newsfeed on the home page. Along with markets, the tale of two farm economies and the Friday comment feature.

October 24 • 9m 10.7s
What is a highly processed food? cover art

What is a highly processed food?

The IDFA wants to make sure dairy and its products are not included in the 'highly processed food' category. Find their recent comments in the newsfeed on the home page!

October 23 • 6m 40.5s
Thank you Guernsey Gold Sires! cover art

Thank you Guernsey Gold Sires!

When we cover the North American in a couple of weeks, Guernsey Gold Sires will have thousands of views because of their show coverage sponsorship! Contact a sales rep today to get your name in front of potential customers!

October 22 • 5m 20.7s
Is importing beef from Argentina the answer? cover art

Is importing beef from Argentina the answer?

The NFU has something to say about the rumblings of importing beef from Argentina to help with high beef prices in the US, but is that the answer? With so many dairy producers embarking on the dairy on beef program, dairymen have a bigger dog in the hunt than ever before.

October 21 • 7m 53.5s
Ronnie Mosser will be missed cover art

Ronnie Mosser will be missed

Today we share the sad news that Ronnie Mosser has passed away. Also, it's a brand new week and we have a new question of the week.

October 20 • 4m 46.2s
Wayne Sliker has passed cover art

Wayne Sliker has passed

The dairy industry has lost one of the good ones when Wayne Sliker passed. He was an icon in our industry and was a consumate promoter of the Brown Swiss breed. He will be missed.

October 17 • 7m 16s
How did Ralma Holsteins Begin? cover art

How did Ralma Holsteins Begin?

Families built on Faith is the tag line for Ralma Holsteins and today we have the history on how they got their start in the Registered Holstein business. Their sale is tomorrow and you can find the catalog online!

October 16 • 8m 15.5s
What is the biggest milk cooperative? cover art

What is the biggest milk cooperative?

Do you know where your milk cooperative ranks? We are announcing the top 10 cooperatives, as ranked by milk volume, published by Hoard's Dairyman.

October 15 • 8m 15.5s
You need cattle? We've got sales cover art

You need cattle? We've got sales

The Oat Hill Dairy sale will end today and a new sale has been posted for Saturday. DAT has the featured sales list where buyers and sellers meet!

October 14 • 6m 7.2s
A new sale has been added! cover art

A new sale has been added!

If you check the featured sales list you will see a new sale listed that will be held this Friday, October 17th! Listen in and find out who is having the sale!

October 13 • 7m 41.4s
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