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The Quality Of Beef Is Improving cover art

The Quality Of Beef Is Improving

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ncba.org

Cattlemen's Call

Montana rancher and broadcaster Lane Nordlund hos…

Consumers’ trust in the handling and food safety of our products is crucial to furthering the profitability of the U.S. cattle industry. The National Beef Quality Audit, completed every 5 years, is a way to monitor the quality of beef going into grocery stores. When it began in 1991, issues like injection site lesions, foreign objects in the muscle, and animal mobility were prevalent. Today, through producer efforts, these issues have improved. But other challenges have arisen. Consumers want traceability with their food and to know the livestock were handled well. Hear from Dr. Keith Belk and Michaela Clowser on the most recent audit.

August 22 • 29m 20.6s
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