Agri-Pulse Open Mic: David Newman- CEO, National Pork Board
This week's Open Mic guest is David Newman, CEO of the National Pork Board. Pork producers are finally seeing improved returns for their animals following a long cyclical downturn in hog prices. Newman says consumer demand for protein has brought renewed interest in the nutritional value of pork cuts in the meat case. The National Pork Board's new strategic plan focuses on priorities including pork value, anticipation and adaptation to change as well as improving the lives of pigs and people. Newman says a new campaign "Taste What Pork Can Do" focuses on the priorities of the new millennial shopper.
