382. Indiana Soybean Alliance’s Hannah Vorsilak on The Glass Barn, consumer education + connecting innovation to the farm

podcast.agrinovusindiana.com

Agbioscience

This weekly podcast dives into the agbioscience sector, where agriculture, life sciences innovation and cutting-edge technology converge. Agbioscience is an in-depth conversation with leaders, innovators and entrepreneurs across food, animal health. pl...

Consumer education and connectivity to agbioscience innovation and their food’s origin story is a growing conversation. To see is to believe; but to experience the farm? That’s a whole different story. Purdue University’s Megan Kuhn guest hosts Hannah Vorsilak, Indiana Soybean Alliance’s Marketing and Communications Manager, this week to talk about the organization’s ultimate commitment to consumer experience in Indiana agriculture: The Glass Barn – located on the Indiana State Fairgrounds. We get into:   What The Glass Barn is and what it is designed to do for someone who has never visited  Why that name?  Over ten years in, how has The Glass Barn evolved to meet consumer questions and the evolution of innovation in agbioscience  The use of the facility well beyond the 15 days of the Indiana State Fair – The Glass Barn welcomes 10,000 students each year + the integration of their virtual learning programs  How the experiential is positively affecting the perception   Commonly asked questions by consumers  Features inside of the barn, including live farmer chats, games and more  The growing need for experiences like this in a time where consumers have pressing questions about their food  What’s ahead for The Glass Barn