364. Croft’s Scott Prince on the ag labor market, H-2A's administrative hurdles + innovating a streamlined solution for the farmer

podcast.agrinovusindiana.com

Agbioscience

This weekly podcast dives into the agbioscience sector, where agriculture, life sciences innovation and cutting-edge technology converge. Agbioscience is an in-depth conversation with leaders, innovators and entrepreneurs across food, animal health. pl...

The U.S. Economic Policy Institute estimates there are 2.4 million ag jobs in the United States and Purdue University believes that 40% of ag jobs – new jobs – go unfilled. One entrepreneur is turning to the power of digital to transform ag labor. Scott Prince, CEO of Croft, gives us perspective on the current labor market and what he’s solving for using agtech. We get into:   The complexity and challenges of the ag labor market – from seasonality to workforce shortages  How the Department of Labor’s H-2A program is designed to help farmers overcome labor challenges, but the administrative hurdles they face in the process  What the process looks like for farmers to participate in the H-2A program and why Croft was developed as a streamlined solution  Identifying this as a critical need to automate for the farmer  What Scott is hearing from customers using the platform  What’s ahead for Croft – hint: it includes expanding their analytical intensity capacity